5 Simple Ways to Receive Positive Reviews from Your Customers

In today’s internet-driven market, customer reviews drive the way people purchase products and services.

Whether you’re buying an office chair or picking a hotel to stay at, you find yourself scrolling through the reviews before you reach into your wallet. Why? Because you want to know that you’re making a great purchase.

Reviews give you the social proof you want before deciding to buy anything. At some point in your life, you’ve made purchases you’ve regretted. Highly reviewed products and services hedge against the risk of making a bad purchase.

This is why we love getting referrals from a friend or a family member. Knowing that someone who has our best interest at heart before they recommend a product gives us relief that we can’t get from a sales rep.

When we see how products genuinely benefit us, we begin to see the product as a solution to our problems. We then make the transition from being skeptics to believers. And before we even know it, we’re already reaching for our credit cards. In fact, 85% of consumers admitted that they trust online reviews as much as personal referrals, according to BrightLocal.

Even without these statistics, you already understand how powerful customer reviews can be.

But here’s the real question. How do you get your customers to leave you positive reviews?

Read on to find out.

5 Simple Ways to Receive Positive Reviews from Customers:

1. Understand the Buyer’s Journey

Before you ask your customers for reviews, have a clear understanding of their buyer’s journey. If you’re offering financial advising services, think about the problems your clients come to you with. Then think about the solutions they walk away with. 

How long does it take your clients to experience success? Asking for reviews is all about timing. Knowing where your client is on the buyer’s journey helps you find opportune times to ask for a positive review.

Create a timeline of the journey that your customers go through from start to finish. What steps do they go through to achieve success?

2. Identify the Highs of the Buyer’s Journey

Usually, at the beginning of the buyer’s journey, clients are filled with anxiety. At this point, your customers have the least amount of knowledge about solving their problems. They’re full of doubts and fears that make them desperate for a solution. And until their problems are resolved, they will experience many lows.

But when your service delivers the results they’re looking for, they’ll experience a surge of positive emotions that come from having a breakthrough in their life. This is the best time to ask for those raving reviews you want. 

But before you ask, make sure you have a clear picture of what success looks like for them. If you’re confident that your services have met their expectations, go ahead and ask.

When people make purchases they can be proud of, they’ll happily tell the world about it. As the saying goes, “joy is doubled when it’s shared with others.” The joy of experiencing success through a good purchase is also doubled when shared with others.

Emotions, including joy, are contagious. By leveraging the highs that your products bring to your clients, you can start a chain of positive reviews. Your existing customer base will turn into the biggest ambassadors of your brand.

3. Ask Open-ended questions

When you’re speaking with clients, always start with an open-ended question. Ask questions that help you gauge their emotions. Ask how they’re doing with your product or service. 

If they answer positively, you have a great shot at getting a favorable review from them. Keep the focus on them.

So what’s the purpose behind open-ended questions? It’s to get your customers to talk about their lives and their recent purchase of your products. By keeping the focus on them, you can direct their attention towards their positive experience with your products. 

Ask them what their life was like before making the purchase. Then slowly move the conversation towards how their lives have changed since purchasing your products. 

Keep your customer interaction light and conversational. This will make asking for a review feel more natural for your customers. Make them feel like they’re being cared for. 

4. Don’t Make Them Think 

Make the process of leaving reviews for your customers easy. If your customers have frustrating experiences writing the reviews, it will erase the positive emotions they had for your brand. If this process is confusing, most customers won’t even bother writing a review.

No matter how great your products are if the way customers interact with your website frustrates them, it will damage their perception of your business.

So make the process of leaving reviews as straightforward as possible.

Your customers shouldn’t have to jump through hoops to leave a review. At the end of the day, your customers are the ones doing you a favor by writing these reviews.

At the very least, it’s your responsibility to provide a pain-free review process for them. Marketing is so much more than making your product appealing to your customers. It’s all about how their entire interaction with your business makes them feel. 

From the moment they purchase your service to the moment to the moment, they leave a review. Customers are constantly evaluating the value of your business. So make each interaction with your business as painless as possible for your customers. It’s the little things that can make or break a customer review. 

5. Always Tell Customers How Long the Review Will Take

When customers think that writing a review will take up more time than they can afford, they will decline your request. Always mention how short and easy writing the review will be.

Knowing how long the review takes will put your customers at ease. Time is your customer’s most valuable commodity. Why? Because their time is their life. While money can be refunded, you can’t give people’s time back.

Make a conscious effort to respect your customers’ time. Once you communicate that you’re protecting their time, your customers will be more inclined to do you a favor.

Hire a Professional Copywriter to Write Your Website Content and Email Sequences

Not sure how to create content that gets you more reviews? No worries. You can leave this up to a professional copywriter. I’ll write your website content and email sequences that help you convert your customers into the biggest promoters of your business.

Connect with me today to find out how I can help you come up with strategies that combine opportune timing with messaging that gets you more five-star reviews.

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